The youth of today, supporters of tomorrow: why should we engage our younger alumni?
With so many alumni to attract, and a strategy that often needs to support the cultivation of donors first, the youngest of our alumni are often a cohort that are easily overlooked. This session explores why it is so vital to engage with your newest alumni members as early on as possible, seeking to instil a sense of community and mutual support even before they have left the school. This session will also demonstrate some practical and simple ways you can easily adapt your existing programme to cater to younger alumni too.
Lucy Pembroke, RHS Community and Alumni Relations Manager, Royal Hospital School
Demonstrating the impact of alumni relations: practical tips to show the true power of your alumni activity
A tricky question for all of us - how do you demonstrate the true value of your alumni relations activity? So much of our work is hard to quantify with statistics and numbers, yet we know it is a valuable use of resource and an important part of our strategy. Join this session to learn about some practical ‘data focussed’ methods you can put in place to measure the impact of your alumni relations programme.
Laura Rooney, Development Manager, Bolton School
The worst of times: C is for Crisis, N is for News
Learning from others is the best way to avoid turning a crisis into a disaster. Drawing on his personal experience, Peter will explain the importance of good communication, effective management and, above all, compassion and sensitivity. So if disaster strikes, you will be prepared.
Peter Reader, Former Director of External Relations at Portsmouth, Bath and Southampton Universities
Using Facebook to support alumni relations and development
Facebook is the world’s most popular social network, and Richard will deliver a hands-on workshop offering practical advice on building and nurturing an active, engaged community. Attend this session to define your key audiences, explore the platform in depth and plan exciting campaigns that deliver results.
Richard Ashby, Former Head of Web and Digital Communications, University of Leeds
Major gifts: how your head can make a difference
The latest benchmarking report demonstrates that in schools where the Head spends 5-10% of their time on fundraising, the average gift size more than doubled when the Head is involved in the asking. Join David Goodhew, Head of Latymer Upper and Amanda Scott, Director of Development at the Latymer Foundation, to explore the Head’s integral role in the major donor journey.
David Goodhew, Head of Latymer Upper School, and Amanda Scott, Director of Development, Latymer Foundation at Hammersmith
Learning to say ‘thank you’: the role of donor acknowledgements in the educational sector
This talk will present research demonstrating the positive effect of ‘thank you’ communications on fundraising income, how good donors feel about themselves, and their relationship with your school. We will then discuss how to design a successful acknowledgement program for your school’s donors using an example of successful implementation from a UK Grammar School.
Dr Kathryn Carpenter, Senior Research Fellow, Institute for Sustainable Philanthropy, and Fiona Ross, Head of Development, The Grammar School at Leeds