External relations stream

Relationships are key to development success, but how can you best engage with internal and external stakeholders to get the best results? This stream will explore how to communicate with different audiences to create stronger lasting relationships.


Topics covered in the 2020 external relations stream will include: evidence based decision making, the stakeholder engagement cycle and how to create alumni and development brand.

External relations podcast

At the 2019 conference, Bill Abraham, Director of Development, and Holly Peterson, Head of Constituency Engagement, from the University of London spoke about how to demonstrate the impact of philanthropic activity. Listen to Bill and Holly discuss their top tips.

Conference programme

Find out more about our external relations sessions or view the full draft programme.

Monday 8 June 2020

The mission for 'proper' marketing: what really works?


Ever felt that you’re spending so much time fire-fighting that you have no time to plan? You’re not alone. But the truth is that if we carved out more time to gather evidence we’d be able to demonstrate better value for money and panic less. An entertaining session on using killer stats to direct strategy.


Penny Eccles, Founder and CEO, Penny Eccles Ltd and former Director of Marketing and Communications, Nottingham Trent University

Tuesday 9 June 2020

HOW TO: Using Facebook and LinkedIn to support alumni relations and development


Richard will deliver a hands-on workshop offering practical advice on building and nurturing active, engaged communities on LinkedIn and Facebook. Attend this session to define your key audiences, explore the platforms in depth and plan exciting campaigns that deliver results.


Richard Ashby, Former Head of Web and Digital Communications, University of Leeds

The worst of times: c is for crisis, n is for news


Learning from others is the best way to avoid turning a crisis into a disaster. Drawing on his personal experience, Peter will explain the importance of good communication, effective management and, above all, compassion and sensitivity. So, if disaster strikes, you will be prepared.


Peter Reader, Former Director of External Relations at Portsmouth, Bath and Southampton Universities

Find out more about our other streams...